The problem

▴ What are the business goals?

▴ Who is this a problem for?

▴ How will a solution move the needle?

▴ What are our guiding principles?

▴ What do we know?

▴ What do we need to learn?

The story

▴ What is the vision?

▴ What is an aspirational happy path?

▴ Where are we starting?

▴ What are the edge cases?

▴ What is the journey?

▴ What assumptions are we making? What risks are we taking?

The doing

▴ Where does this show up?

▴ How does it look?

▴ How does it play with other parts of the product?

▴ What’s technically feasible?

▴ What are we building? What is the MVP?

▴ What can we test qualitatively?

The launch

▴ Are original goals being met?

▴ Is anything unexpected happening?

▴ What’s next?

▴ Are we testing our ideas, assumptions and risks?